67% of agency websites have typos

After proofreading over 15,000 individual agency websites, we found that 67% contained typos and grammatical errors.

When accounting for broken links, that number jumped to 75%.

So what does this mean?

3/4 of agencies that provide design, development, seo, and marketing services for other clients have the types of issues they are often tasked to catch and address. That could be problematic.

Does that mean that those agencies are ‘worse’ than others and provide a lower quality of services? Not necessarily. Humans are error-prone. We all make mistakes (including the folks that work for us).

Does it mean that potential clients will give you a pass just because you’re human? Probably not. Typos might be one of the first things they notice on your website and often it’s just easier to find a reason not to work with someone than a reason to do so.

Some takeaways:

• 75% of agency websites have issues which means 25% do not. Which group do you want to be in?
• Whichever proofreading workflows that most agencies use are simply not working. A new approach is needed. Have you heard of TripleChecker’s solution for proofreading agency websites?
• Agencies with typos on their websites also had typos in their work product (e.g. websites designed for clients). As one of our agency partners told us, there’s nothing more embarrassing than when a client catches an obvious typo and makes them aware.

In any hypercompetitive environment, which digital agencies often find themselves in, minor things can make the difference. Depending on who you ask, typos might seem minor, but to the prospective or current client, it’s one of the easiest things to notice.

If you’re curious whether you’re part of the 25% or 75%, run a free scan of your website using TripleChecker. Odds are, you’re in the 75%.