I’ve read a few humorous posts lately suggesting that typos make your writing look authentic and not AI generated. While that may be true, it doesn’t mean typos are ‘in.’ Besides, they were never in style, so don’t even think about comparing them to fanny packs or handwritten letters, which are deservingly enjoying a resurgence.
On the contrary, studies have shown significant downsides to typo-riddled websites and ads.
According to Website Planet:
--Sites with typos experience an 85% increase in bounce rates.
--Pages with errors see an 8% drop in time spent by visitors.
--Click-through rates on ads with typos fall by 70%, forcing advertisers to spend more.
Global Lingo found that:
--59% of UK adults wouldn’t trust a site with poor grammar or obvious spelling errors.
Together, these studies show that typos can hurt your reputation, reduce sales, and harm your SEO.
When’s the last time you read a resume and thought, I really like this candidate—they chose not to use AI and left in six typos?