People often think proofreading web content is just about ensuring the initial copy is error free.
And sure, that’s a big part of it. If you start with typos, you’ll end with typos.
But between ChatGPT and other AI based writing tools, it’s pretty simple to proofread a single block of text before publishing. The same goes for manually checking that internal and external links work, copyright is up to date, and so on.
Side note: this manual approach doesn’t scale when dealing with dozens or hundreds of pages, which is common for websites.
What’s often forgotten is that this process MUST be repeated every time content changes, a new blog article is written (and revised), or links are updated. And it has to be followed by every single employee with website editing permissions.
What we see time and time again is that even good workflows are rarely followed consistently. Everyone, ourselves included, thinks they’re pretty good at making small changes without introducing errors.
Case in point: a few weeks ago, we replaced a single URL on our site and somehow introduced a typo in the process. Fortunately, our tool uncovered it within 24 hours by re scanning our website.
If it can happen to us, a company focused on website proofreading, it can happen to you too.
In the end, the best way to keep websites free of typos and broken links is to use a tool like TripleChecker. It runs behind the scenes and continuously proofreads your site.
Curious how many typos your website has? I guarantee it’s more than zero.