How about one careless enough to misspell ‘calcualtion’ or ‘knowlede’? Yes, these are actual typos found on the websites of a few Chicago based accounting firms.
Too many businesses forget how little it takes to push a customer toward a competitor. If repeat clients are all you care about, I get it. Someone who’s had a positive experience with your services is unlikely to change their behavior over a silly typo.
But for potential new customers, all it takes is one reason to look elsewhere. Consider this: there are over 85,000 accounting firms in the U.S. and 670,000 licensed CPAs, many offering similar services at comparable price points, all eager to capture your clients.
With the rise of generative AI and the ease of creating fresh content, customers are going to expect more professionalism from service providers, not less.
The last thing any firm wants is to lose business for a reason as simple as: I didn’t proofread my website. That’s why TripleChecker exists, and honestly, you’d think triple checking would be second nature for accountants.