The importance of dogfooding your own product

Not all businesses can use their own product, but when you can, it’s a huge advantage.

Using TripleChecker to proofread TripleChecker has helped us:

• Catch our own site typos. (Yep, we’re just as prone to errors as the rest of humanity.)
• Identify performance issues, like missing pages that needed scanning.
• Improve the look and functionality of the error report dashboard.

By using our tool every day, I go through the same process our users go through. If something feels hard or frustrating for me, it’s likely the same for them.

Beyond gathering user feedback, dogfooding our own product has been one of the most effective ways to drive improvements—not just for our users, but for ourselves as well.